Seaweed Cultivation Business Development Strategy (Gracillaria sp) Through Spores Culture in Takalar Regency

This study aims to calculate income and determine alternative strategies for seaweed cultivationbusiness development (Gracillaria sp) through spores culture in Takalar Regency. Using revenue, IE,SWOT, and QSPM formula analysis methods. The results showedthat farmers in Sanrobone subdistrictearned a higher income of Rp.3,609,100 compared to Mappakasunggu District which earned revenues ofRp.2,234,500. While the total score of values in the internal matrix is 2.92 and the external matrix is 1.31.The combination of the two values indicates the position of the business lies in cell VIII or growth strategy.The right strategy is to use quality seeds to increase export value, optimize the region as a productive area,and provide stock of spore seeds for export needs. These three strategies can be implementedsimultaneously, because they support each other.