Analysis of the Development of the Export Seaweed Processing Industry in South Sulawesi

This research was conducted in the seaweed industries in South Sulawesi, especially in theMakassar industrial area (KIMA). The purpose of this study is to develop a strategy for developingseaweed commodity processing industries to increase added value. Analysis of the data used is usingSWOT analysis. With SWOT analysis, it can produce several alternative strategies in making gooddecisions to be carried out. So that it can determine the development strategy of the seaweed industry. Theresults showed an IFAS score of 2.79 and a score for the EFAS results of 2.85. When converted into IEMatrix diagram, it is located in quadrant V, where the results of the company enter into the phase ofGrowth and Stability. The right strategy for companies in quadrant V is SO strategy, using a strategy thatutilizes existing opportunities by utilizing the strengths they possess, namely by intensification andextensification of cultivated land, diversification of seaweed processed products and development of fisheryproducts that have high added value including the biotechnology-based industry.